Posts Tagged ‘task’
Are Your Exhibition Stand Personnel Missing Out on Sales?
All of the hard work that you and your colleagues did leading up to the trade show in order to make it a success will only pay off if the team who are manning the stand on the day do a good job. You have invested money and time in the process, the logistics, and the appearance – the last thing to be sure of is to invest in your people and ensure that they are up to the task of promoting your products and services.
It is absolutely essential to send your people out with a specific task to accomplish during the time of the actual exhibition. Each man and woman should be given responsibility according to his or her strengths, and the team itself should gel. Preferably, the people on your team already work very well together, and that will be obvious to potential customers who visit your exhibition stand. It would be best to have experienced salespeople, who know how to secure plenty of leads, on your team.
Of course, if your stand looks great, you’ll want to be sure that your employees are equally presentable. After addressing the task each team member will be assigned for the exhibition, you should address the issue of their appearance. Your team should present a cohesive image, whether that be through company shirts or dressing in similar colored pants, skirts, dressers, and shoes or with similar business clothing.
Be certain that your group has the correct attitude from the start. They need to maintain a positive attitude, and also be accommodating to those who are visiting the exhibition. Do not bombard them with any other responsibilities the night before, especially if they must commute to the exhibition site. In addition, the team needs to be ready to devote long days, much of which they’ll spend on their feet, to staffing the exhibition stand.
These sorts of things ought to be reviewed in an employee training session before the exhibition. Ask your team to practice their roles and act out certain scenarios. Have your team deal with less-than-perfect situations. Preparation is the key as well as a thorough understanding of the products and services which are being promoted by the company. There is no reason why your exhibition should not go smoothly and provide you with many leads for months to come if you exhibition team is clear on their appearance, duty, are properly briefed, and have their basic needs met.
Exhibition stand contractors RB Design & Display manage all of your exhibition stand needs so you can concentrate on generating sales.
Edited: January 24th, 2012